Publift can set up deals on your behalf using either our GAM account or one of our networks.
We will require the following information for each deal.
Start and end date
Name of Deal
Seat ID/Buyer Name
Targeting
CPM Rate.
Deal Types:
Open Auction or Real Time Bidding (RTB)
We can set up deals for networks or agencies to join in on the open auction. All eligible buyers/networks are able to bid.
PMPS (Private Marketplaces)
These deals are designed to avoid the Open Auction.
Programmatic Guaranteed:
You and the buyer negotiate a price and terms for inventory that is reserved (guaranteed) for that buyer. Inventory is designated for only that buyer at that price. Revenue is guaranteed beforehand.
Preferred Deal:
You and the buyer negotiate a price and terms for inventory that buyer can optionally bid upon. The buyer has an initial or "preferred" opportunity to bid at the negotiated price when there's an ad request for that inventory.
Preferred Deals are non-guaranteed because the inventory negotiated is not reserved for the buyer—you can opt to reserve it in a guaranteed campaign for a better price—and because buyers are not obligated to secure the inventory