Kargo

Kargo


Kargo

Kargo enhances advertising on mobile devices to deliver better business outcomes for marketers and premium publishers.

Kargo built a platform to improve and scale advertising on the mobile web by enhancing: supply, identity, performance, and creativity. The Kargo platform dynamically identifies and confirms the ad slot with the highest viewability on the page. Sentiment targeting enhances the campaign by identifying content that enhances brand recall. 
  1. Integrates simply into the ad server
  2. Unlock's Kargo's full suite of ad products & creatives
  3. Optimizes ad slots for best viewability potential
  4. Reports on performance and attribution data
  5. Used to drive both direct and programmatic demand
Who does Kargo work with? 

  • Kargo only works with publishers who create and curate their own editorial content - these environments deliver better results for brands 
  • Kargo only works with trusted brand advertisers - they match high-quality publishing brands with high-quality brand advertisers and know what ads are running where. 
  • Mobile web-only - All of Kargo's creatives launch from the 320x50 adhesion and the First 300x250 on the page.
  • Kargo is non-exclusive and non-guaranteed - so totally flexible for their publishers
What formats run on Kargo? 
See creative showcase here 

Beyond the Banner: Viewability, Engagement 



            

                                               

In-Article: High Impact, User-Friendly     


          
                                                              

Outstream Video: Time Spent, Awareness 
 
How do I get Kargo setup on my site? 
If you're interested in getting Kargo setup on your site reach out to support@publift.com or your Relationship Manager for more details.

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