Publift Fuse - New Dashboard Explained - Metrics and FAQ
Publift is moving into a New Dashboard. In this article, you will be able to see the updated metrics and the reasons for the change.
Understand how the Dashboard works by clicking on this link: Dashboard How-to Video
The metrics we report will change in the new dashboard. See below the new metrics and reason for change.
Legacy metric | Replacement/ New metric | Explanation |
Sent impressions | Ad Requests | An ad request is the total occurrences our tag requests Google ad manager, regardless of fill. Ad requests will include filled and unfilled impressions, and will allow us to calculate a ‘’true cpm’’ based on opportunities to fill. This also means we’re currently removing fill rate as our legacy fill rate metric did not discriminate between direct and programmatic impressions. |
Matched Impressions | Impressions | There is no change in methodology here. We will continue to take paid impressions from network reporting. These are impressions that have been filled by a network via publift. |
Net Revenue | Revenue | There is no change in methodology here. We will continue to take revenue from a network’s reporting. This is revenue from impressions that have been filled by a network via publift. |
Fill rate (paid imps/sent imps) | Ad request CPM (Rev/ad requests) * 1000 Fill rate (impressions/Ad requests) Unfilled Impressions (Moved from Network report to Overall account report) | As mentioned, legacy fill rate is flawed as there are many different factors that can increase/decrease fill rate in our dashboard. Replacing fill rate with ad request CPM will allow us to understand total revenue per opportunities to fill, rather than report a lower fill rate when impressions may be actually filled outside of publift line items. NOTE: Ad request CPM will be lower than True CPM or eCPM. This is due to ad requests being a much higher number than any network impression metric. We will be adding in a fill rate metric that represents programmatic fill, with extensive training and communication so publishers understand what fill rate actually indicates. |
True CPM (Net Rev/Sent Imps) * 1000 | eCPM (Rev/Imps) * 1000 | eCPM will be a standard metric based on revenues generated by publift from 1000 filled impressions. This is a standard calculation in line with adx, adsense, rubicon etc. NOTE: eCPM will be significantly higher than Ad Request CPM and higher than True CPM. This is due to using filled impressions in this calculation over Ad Requests or the legacy metric, Sent Impressions. |
Outside of the change in metrics, we’ll be merging all data into the timezone UTC. This will improve our reporting accuracy and fluidity of data collection.
It would be very useful to have your feedback as publisher, in order to highlight additions you would like to add to the dashboard, bugs that are causing issues with report usability and general feedback about the UI and how the dashboard functions. Please find the Feedback form on the following link: Dashboard Feature request and Bug Form
Reporting UI Q&A
Q: What do I do if my login credentials do not work?
A: We have upgraded our dashboard's security during the transition and thus, you may be experiencing some logging in challenges. There are a couple of steps that we'd request you undertake to solve this:
- Have you tried using the login with Google functionality?
- Have you followed the reset my password workflow here? Please make sure you check your spam folder for the password reset email.
If you've had no success with either of these solutions, please contact support@publift.com and we'll assist you!
Q: When will my data be accurate for a given day or month?
A: Google, Exchange Bidding (EBDA), Rubicon, Appnexus, Pubmatic, Criteo, District M, Index Exchange are reported daily, and is no more than 48 hours delayed. For example, the autoreport on April 1st, 2020 will have data up to and including March 30th when the auto report finishes. Please see the timezone questions below for further information.
Q: Will my revenue numbers change at all between the legacy dashboard and the new dashboard?
A: Yes, there will be a fractional change in daily reporting. This is because of a change in methodology to improve reporting accuracy and quality. Firstly, we’re collecting time zones and correcting numbers to a central time zone (UTC). This will shift the revenue breakdown by a few hours and adjust your total revenue daily breakdown. We’re also changing the source of our revenue numbers. This structure is a necessary first step to providing customers with ad unit reporting and timezone specific reporting.
Q: Will I have access to both versions of the dashboard at the same time?
A: No. We want to move away from our legacy reporting practices quickly for three key reasons:
- Our new reporting methodology provides our publishers with a much more accurate perspective on performance.
- Our new reporting backend is much more secure and reliable, meaning we can avoid service interruptions that have happened in the past with the legacy version of the dashboard.
- The cost of managing both databases and dashboard UI's is highly costly, particularly from a manual reporting perspective (work duplication).
Q: What should I do if my reported numbers don’t make sense?
A: Contact your Account Manager via support@publift.com if you’re unsure how your numbers are calculated. Note that every month, we have an accounting process to ensure that payments are accurate. If need be, we can make necessary updates to reported numbers post investigation. Please review the reporting metrics table to learn more about the reporting methodology.
Q: From what date does historical data follow the new reporting regime?
A: September 1st, 2019. Data later than this date follows the above reporting schema. Data before this date has been imported from the legacy database and will match exactly
Q: Why do the metrics change between report types?
A: Not all data points provided value or were useful for reporting different outcomes. For example, the Account report metrics Ad Requests and Fill Rate are not reasonable measures of a network’s success as networks will not fill all Ad Requests due to the auction nature of header bidding.
Q: What are the report run-times? When can I expect a certain report to be up-to-date?
A: The autoreport timings have not changed. We still run our revenue reports daily, around midday AEST. However, a new addition is an hourly Ad Requests report that will update before revenue reports are included. This is because we record hourly Ad Request reports for our health checking system. Note that you may see Ad Request data in the dashboard before revenue data flows in.
For manual reporting, we’ll continue to do this weekly on a Tuesday. Pending further development, we’ll look to increase the proportion of revenue reported to you daily and/or increase the manual reporting cycle.
Q: Is there a reporting API available for me?
A: Yes. If you’re interested in using our reporting API for your own reporting system, reach out to your Publift Account Manager via support@publift.com and they’ll get this set up for you.
Q: What timezone is the dashboard reporting in?
A: Currently being reported in UTC. This may slightly reduce or increase the amount of data available between 24 and 48 hours back from today's date. We collect data from many networks in their native output, which we then convert into UTC for your report. Therefore, recent data may be more complete for some networks compared to others.
Q: For historic revenue data, is there any current limit on the earliest possible date retrievable?
A: Yes.
Q: For historic revenue data, what is the earliest possible date?
A: 1st April 2019.
Q: Why is there a limit in the earliest possible date for historic data?
A: Because of Google Cloud's platform's limitation. We are working on methods for getting all historical data into the new database. We're expecting to have this completed in FYQ4.
Q: Will I have access to the inventory overview tab in the new version?
A: No, this has been deprecated. This is because we've completely separated our reporting and tag applications into different entities. If you ever wish to see your latest configuration, contact your Account Manager via support@publift.com and request an ''Account Ad Unit Sheet".
Q: How are currency calculations calculated in the dashboard?
A: Firstly, we collect revenue from each network in their native currency. For example, if network X reports in USD, we'll store their revenue as USD. If network Y reports in AUD, we'll store them in AUD. We use a currency conversion third party daily to align reports to the central currency you choose in your report.
To visit the Publlift dashboard click here.
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