What is AdBlock monetisation?
We have a feature built within our tag which allows you to serve ads to certain ad block users that have opted in to see acceptable ads. This is about 70% of current ad-block users and allows us to serve certain non-intrusive ad creatives and ad formats meaning we can start generating revenue from these users. This feature works particularly well on websites with internet-savvy users and strong desktop traffic, although we are seeing it generate uplifts with all publishers we implement it on. This will be an optimisation you will get after one month with Publift.
Where can I see my BlockThrough revenue?
Unfortunately, our reporting dashboard does not display your BlockThrough revenue as a separate network as they are not a network partner, rather they allow us to serve ads to AdBlock users. However, all revenue from BlockThrough will be transacting ...