Part 1
This payment consists of revenue from Publift's Google-owned and managed partners, which includes Ad Exchange, Open Bidding (previously called Exchange Bidding) and programmatic deals that are transacting via Publift's GAM account.
Part 1 payment is issued within 30 days of the end of the month. This is in line with Google's payment terms.
This payment does not include revenue from publishers' own GAM account.
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Part 2
This payment consists of revenue from header bidding ad networks and programmatic deals that are set up outside of Publift's GAM account.
Part 2 payment is issued within 90 days of the end of each month. These network partners have longer payment terms than Google, this is why we need to delay their payment to publishers.
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We have decided to issue payments in 2 parts to ensure that our customers can receive their payments as soon as possible, without affecting Publift's cash flow. We cannot pay earnings to publishers before they have been collected from our network partners.
There is no need to issue us any invoices. Payments will be automatically made each month and you will receive a payment remittance via email once the funds have been sent.